"Regardless of what industry you're in, whether your b to c, your b to b... It's all about the people who are working with people. And when the people aspect of the business shines and goes above expectation, that's where you start to see loyalty really produced."
Episode Highlights
02:36 Introduction of Josh Liebman and his book "The Hospitality Mentality"
04:14 International Association of Amusement Parks and Attractions.
07:16 Creating loyalty through experiences, not just rewards.
10:08 Guiding principles for effective customer service.
15:43 Pineapple symbolizes invitation to share hospitality
17:58 Book explains tangible side of consulting work.
25:27 Write the book before worrying about drafting, editing, and publishing.
26:27 Write without barriers while acknowledging the time it will take.
Turn Your Training into a Book
Josh Liebman shares his journey of transforming his expertise and consulting work into a meaningful book, "The Hospitality Mentality: Create Raving Fans Through Your Guest Experience.”. During our conversation he shares how to create a guest experience that goes beyond expectations, turning customers into loyal advocates. Josh shares how to create a memorable experience worth talking about by leveraging the people within your organization.
Having a book, like "The Hospitality Mentality," adds a level of authority and connection with potential clients in the industry. It's seen as a tool to forge relationships and position oneself as an expert in the field. Josh encourages authors to write their book, revise drafts, and find the right message and structure. It's all about persistence. Don't worry about getting published right away—keep focused on the writing process.
Josh recalls the magical moment of receiving the first shipment of his book and why he waited to open the box when the first shipment of his book arrived. Initially, Josh was hesitant to sign copies of his book, but he quickly realized the power of personalized messages, making each one special for the recipient. Now, he takes pride in every autographed copy he sends out. He acknowledges David’s advice to date copies and personalize book signings for a more meaningful connection.
Make sure to listen to this episode for more from Josh and his new book. The insights shared in "The Hospitality Mentality" can transform your business forever. Get your hands on a copy today and start paving the way to creating raving fans through an unforgettable guest experience!
Connect with Josh
Order the Book The Hospitality Mentality
http://www.attractionpros.com/
http://attractionpros.com/category/podcast/
https://www.linkedin.com/in/joshualiebman
Resources
https://www.morgan-james-publishing.com/state-of-publishing/
Morgan James Publishing website
It's not just about being a mother or a woman. It's about leveraging the wisdom and lessons learned from your mom to excel in the workplace, regardless of gender. - Valerie Cockerell
Valerie Cockerell is no stranger to a challenge. Navigating her way through a myriad of roles, including as a leader at Disney, she found herself juggling the responsibilities of being a mother and a leader in the workplace simultaneously. As she navigated the world of parenting and leadership by learning on the fly she started noticing similarities between the two.
Realizing the potential of her unique perspective connecting leadership and motherhood, Valerie decided to share it with the world in a book. It didn't take long for her to recognize that writing a book required a similar level of discipline and structure as leading a team or raising a child. The result is an inspiring and relatable guide to leadership that challenges traditional perspectives and champions the valuable lessons learned from motherhood.
In her new book, "Manage Like a Mother," Valerie shares a unique look at the intersection between motherhood and leadership. She emphasizes the importance of consistency, credibility, and providing support and guidance to others in both roles. They want to educate, keep their children safe, and help them become the best they can be, which are all things a leader should do for their team.
There are three parts to the book: laying the foundation for success, modus operandi, and thriving. These parts encompass the essential aspects of parenting and managing, focusing on character matters, daily responsibilities, and skills like time management and crisis management.
The writing process has also opened the door to future projects, including a sequel to her book and a Manage Like a Mother project, where she aims to gather stories and quotes from mothers all over the world. Ultimately, she looks to continue the conversation about leadership and motherhood.
Listen to this episode to gain valuable insights from Valerie's unique perspective as a mother and her background in leadership at Disney.,
Episode Highlights
00:02:30 - Valerie's Inspiration
00:05:31 - Learning from Dan's Book
00:08:58 - Blending Parenting and Management
00:13:09 - Similarities Between Motherhood and Leadership
00:14:40 - The Challenge of Letting Go
00:16:02 - The Power of Structure
00:17:28 - Manage Like a Mother Project
00:19:37 - Men's Role in Leadership
00:24:46 - Advice for Authors
Connect with Valerie Cockerell
Order Manage Like a Mother
Resources
Morgan James Publishing website
Linkedin.com/company/morgan-james-publishing/
"Even if you only sell three copies, it is worth the time. You've earned this experience as an author, and it's an opportunity to engage with your readers and leave a lasting impression." - David Hancock
Many authors wonder about the value of book signings. During this episode we dive deep into the topic, discussing why book signings are so important and how to make the most out of them.
As a publisher David often gets asked if book signings are worth it. There are people on both sides of this. Some that clearly share that they do not want sit for 90 minutes to 2 hours and sell three books. They feel it is a waste of time. Then there are others who find book signings to be an incredible experience. They feel like they meet some amazing people and get the chance to talk about their work. They count down to the opportunity to do it again.
In the world of publishing, book signings hold a value beyond the surface level. Not only do they serve as a great way to connect with readers, but they also create a powerful platform for authors to make their mark in the bookstore, quite literally. They are a secret weapon for boosting book sales and audience engagement. Don't hesitate to explore unconventional venues like grocery stores or jewelry shops for your book signings. Anywhere there are people, there is an opportunity to connect with readers.
There are certainly challenges and not all signings will be perfect. However, the thrill and fulfillment of directly connecting with readers can give authors unanticipated inspiration. There is not much that can motivate your next book like seeing someone's eyes light up as they get their copies autographed.
Take a listen to hear how a successful book signing can:
If you are thinking about a book signing, then consider attending a book signing event in your area to meet authors and see how different places host. Check local bookstores and event listings for upcoming signings. Visit the Morgan James Publishing website to explore their selection of books and publishing services.
Resources
https://www.morgan-james-publishing.com/state-of-publishing/
Morgan James Publishing website
With Morgan James Publishing celebrating their 20th anniversary it felt like the perfect time for David to reflect on where the business has been and how it got here. The publishing industry has changed over the last two decades, and while we can't anticipate the challenges that are ahead for Morgan James Publishing, he knows they have learned a ton.
When David first stepped into the world of publishing, he wanted to create something unique while challenging the norms. There was a lot of excitement when Morgan James Publishing was founded in 2003. The business was driven by a passion to empower authors and offer them more flexibility and speed to market. He knew that he wanted to provide a personalized experience with a traditional feel, but also allow authors to retain ownership and control over their intellectual property.
Many authors start feeling frustrated and discouraged by the lack of collaboration from publishers. Despite their efforts to build strong author-publisher relationships, they just seem to get nowhere. Unfortunately, they aren't alone. That is what lead to the founding principles at Morgan James Publishing.
Throughout the years, the vision persisted, continuing to make decisions together with the authors while focusing on their big picture. As credibility, distribution, and opportunities for the authors increases, David remains grateful for the support and growth of Morgan James Publishing.
In this episode, you will:
Listen to this episode as David reflects on the founding principles of Morgan James Publishing, reflects on all that has been accomplished, and shares in the excitement of whatever the future holds in this ever-evolving landscape of publishing.
Resources
https://www.morgan-james-publishing.com/state-of-publishing/
Morgan James Publishing website
Linkedin.com/company/morgan-james-publishing/
Episode Highlights:
00:00:05 - Morgan James Publishing's 20th Anniversary
00:01:58 - The Evolution of the Publishing Process
00:06:01 - Milestone Books
00:09:44 - Impact on the Publishing Industry
00:12:54 - Building Strong Relationships in Publishing
00:17:55 - Bureaucracy Beware
00:19:32 - The Impact of Digital Technologies on the Publishing Industry
00:24:44 - The Future of Publishing
00:26:36 - The Importance of Relationships in Book Publishing
00:27:08 - Human Nature Won't Change
00:27:36 - Faith as a Motivator
00:28:02 - Problems Will Persist
00:29:20 - Relationships Will Always Be Key
Rob Kosberg shares how to get the most out of the book you write by utilizing online marketing.
Book funnels are a key piece in the distribution strategy at Best Seller Publishing. It is key to driving traffic, building an audience, and getting the word out about your product.
When it comes to getting the most out of your book, you must determine why you are writing your book and what you want it to accomplish for you. Everyone wants to get their message out and help people. Specific goals will help you work toward a specific outcome.
Resources:
publishpromoteprofit.com
bestsellerpublishing.com
Liam Austin, entrepreneur, and co-founder of Entrepreneurs HQ share the benefits authors experience by participating in and hosting virtual Summits.
Liam Austin is the co-founder of Entrepreneurs HQ and Virtual Summit Academy. A business growth strategist, Liam equips and empowers entrepreneurs in many spheres to increase their authority, grow their audience (and email list), and build a network of influencers, all while generating additional income and making an impact. He has been featured in BRW, The Australian, Inc, Smart Startup, and Property Observer, to name a few.
Virtual summits have become popular over recent years. Specifically for authors, they are a great resource and opportunity to generate leads, connect with their desired audience and expand their reach and creditability. Whether speaking at or hosting a virtual summit, identify how to stand out and take advantage of the opportunity to build your audience.
Resources: