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Morgan James Radio

Morgan James Radio is brought to you by Morgan James Publishing. Morgan James Radio will help authors find the right path with content that will educate, encourage, inspire, and entertain. Morgan James Radio is hosted by the founder of Morgan James Publishing, David Hancock, along with Jody Maberry. "Morgan James makes an extraordinary effort to help its authors to grow their own business." - Publisher's Weekly
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Feb 20, 2024

"You get into the mode of, I have to tell this story. I'm supposed to. I'm called to, and I can see it right there. And if if I don't, I'm actually leaving something on a table in my life.""

Key Moments

05:46 Authors need to effectively market and self-promote.

09:21 Tailor stories to engage audiences.

14:33 Engage with story before presenting data.

23:19 When writiers contemplate ghostwriting.

24:45 Revising form led to easier book writing.

30:07 Identifying target audience.

30:45 Be able to answer the questionm, "why are you the person to write the book?"

34:25 Modular structure and editing process for accuracy.

36:59 Grateful for listening to Morgan James Radio.

Connect with Alice

Visit Alice’s Website

Order the book Tell Your Story

Resources

https://www.morgan-james-publishing.com/state-of-publishing/

Morgan James Publishing website

Twitter.com/morganjamespub

Linkedin.com/company/morgan-james-publishing/

Facebook.com/morganjames

Tell Your Story

Alice Fairfax joins for a conversation on the importance of telling your story. anyone looking to captivate their audience. Alice, a Magic Press author, shares how she has drawn from her Disney experiences and found a way to tell her story through writing.

Ultimately, storytelling is essential.  Engage your audience's emotions before bombarding them with data. Alice emphasizes the power of story to make a lasting impact on your listeners and readers.

As an author is is important to craft an impactful book proposal. Your book starts with a proposal that includes its purpose, target audience, and a brief outline. This isn't just a formality; it's a foundation to your writing process. A good proposal and flexible outline can streamline your writing journey.

Modular Storytelling is a great technique. Learn to adapt and rearrange your story to suit various platforms and audiences. The "accordion" concept isn't just a music reference—it's about expanding or compressing your narrative effectively across different media.

Make sure to listen to the full episode to hear how Alice transformed her in-depth storytelling workshops into a compelling guide for communicators of all stripes. Morgan James Publishing offers insights into endorsements and narratives that can empower your writing career. Find Alice's "Tell Your Story: Tools to Take You from a Tweet to a TED Talk" *on Morgan James Publishing's website and catch her revamped storytelling approach on Instagram. 

Nov 14, 2023

"Regardless of what industry you're in, whether your b to c, your b to b... It's all about the people who are working with people. And when the people aspect of the business shines and goes above expectation, that's where you start to see loyalty really produced."

Episode Highlights

02:36 Introduction of Josh Liebman and his book "The Hospitality Mentality" 

04:14 International Association of Amusement Parks and Attractions.

07:16 Creating loyalty through experiences, not just rewards.

10:08 Guiding principles for effective customer service.

15:43 Pineapple symbolizes invitation to share hospitality

17:58 Book explains tangible side of consulting work.

25:27 Write the book before worrying about drafting, editing, and publishing.

26:27 Write without barriers while acknowledging the time it will take.

Turn Your Training into a Book

Josh Liebman shares his journey of transforming his expertise and consulting work into a meaningful book, "The Hospitality Mentality: Create Raving Fans Through Your Guest Experience.”. During our conversation he shares how to create a guest experience that goes beyond expectations, turning customers into loyal advocates. Josh shares how to create a memorable experience worth talking about by leveraging the people within your organization.

Having a book, like "The Hospitality Mentality," adds a level of authority and connection with potential clients in the industry. It's seen as a tool to forge relationships and position oneself as an expert in the field. Josh encourages authors to write their book, revise drafts, and find the right message and structure. It's all about persistence. Don't worry about getting published right away—keep focused on the writing process.

Josh recalls the magical moment of receiving the first shipment of his book and why he waited to open the box when the first shipment of his book arrived. Initially, Josh was hesitant to sign copies of his book, but he quickly realized the power of personalized messages, making each one special for the recipient. Now, he takes pride in every autographed copy he sends out. He acknowledges David’s advice to date copies and personalize book signings for a more meaningful connection.

Make sure to listen to this episode for more from Josh and his new book. The insights shared in "The Hospitality Mentality" can transform your business forever. Get your hands on a copy today and start paving the way to creating raving fans through an unforgettable guest experience!

Connect with Josh

Order the Book  The Hospitality Mentality

http://www.attractionpros.com/

http://attractionpros.com/category/podcast/

https://www.linkedin.com/in/joshualiebman

Resources

https://www.morgan-james-publishing.com/state-of-publishing/

Morgan James Publishing website

Twitter.com/morganjamespub

Linkedin.com/company/morgan-james-publishing/

Facebook.com/morganjames

Sep 19, 2023

It's not just about being a mother or a woman. It's about leveraging the wisdom and lessons learned from your mom to excel in the workplace, regardless of gender. - Valerie Cockerell

Valerie Cockerell is no stranger to a challenge. Navigating her way through a myriad of roles, including as a leader at Disney, she found herself juggling the responsibilities of being a mother and a leader in the workplace simultaneously. As she navigated the world of parenting and leadership by learning on the fly she started noticing similarities between the two.

Realizing the potential of her unique perspective connecting leadership and motherhood, Valerie decided to share it with the world in a book. It didn't take long for her to recognize that writing a book required a similar level of discipline and structure as leading a team or raising a child. The result is an inspiring and relatable guide to leadership that challenges traditional perspectives and champions the valuable lessons learned from motherhood.

In her new book, "Manage Like a Mother," Valerie shares a unique look at the intersection between motherhood and leadership. She emphasizes the importance of consistency, credibility, and providing support and guidance to others in both roles. They want to educate, keep their children safe, and help them become the best they can be, which are all things a leader should do for their team.

There are three parts to the book: laying the foundation for success, modus operandi, and thriving. These parts encompass the essential aspects of parenting and managing, focusing on character matters, daily responsibilities, and skills like time management and crisis management.

The writing process has also opened the door to future projects, including a sequel to her book and a Manage Like a Mother project, where she aims to gather stories and quotes from mothers all over the world. Ultimately, she looks to continue the conversation about leadership and motherhood.

Listen to this episode to gain valuable insights from Valerie's unique perspective as a mother and her background in leadership at Disney.,

Episode Highlights

00:02:30 - Valerie's Inspiration

00:05:31 - Learning from Dan's Book

00:08:58 - Blending Parenting and Management

00:13:09 - Similarities Between Motherhood and Leadership

00:14:40 - The Challenge of Letting Go

00:16:02 - The Power of Structure

00:17:28 - Manage Like a Mother Project

00:19:37 - Men's Role in Leadership

00:24:46 - Advice for Authors

Connect with Valerie Cockerell

Order Manage Like a Mother

Valerie on LinkedIn

Resources

Morgan James Publishing website

Twitter.com/morganjamespub

Linkedin.com/company/morgan-james-publishing/

Facebook.com/morganjames

 

Aug 15, 2023
 

"Even if you only sell three copies, it is worth the time. You've earned this experience as an author, and it's an opportunity to engage with your readers and leave a lasting impression." - David Hancock

Many authors wonder about the value of book signings. During this episode we dive deep into the topic, discussing why book signings are so important and how to make the most out of them.

As a publisher David often gets asked if book signings are worth it. There are people on both sides of this. Some that clearly share that they do not want sit for 90 minutes to 2 hours and sell three books. They feel it is a waste of time. Then there are others who find book signings to be an incredible experience. They feel like they meet some amazing people and get the chance to talk about their work. They count down to the opportunity to do it again.

In the world of publishing, book signings hold a value beyond the surface level. Not only do they serve as a great way to connect with readers, but they also create a powerful platform for authors to make their mark in the bookstore, quite literally. They are a secret weapon for boosting book sales and audience engagement. Don't hesitate to explore unconventional venues like grocery stores or jewelry shops for your book signings. Anywhere there are people, there is an opportunity to connect with readers.

There are certainly challenges and not all signings will be perfect. However, the thrill and fulfillment of directly connecting with readers can give authors unanticipated inspiration. There is not much that can motivate your next book like seeing someone's eyes light up as they get their copies autographed.

Take a listen to hear how a successful book signing can:

  • create a lasting impression on your audience
  • lead to prime bookstore placements
  • have the potential to bring a notable increase to your sales

If you are thinking about a book signing, then consider attending a book signing event in your area to meet authors and see how different places host. Check local bookstores and event listings for upcoming signings. Visit the Morgan James Publishing website to explore their selection of books and publishing services.

Resources

https://www.morgan-james-publishing.com/state-of-publishing/

Morgan James Publishing website

Twitter.com/morganjamespub

Linkedin.com/company/morgan-james-publishing/

Facebook.com/morganjames

Jun 20, 2023

With Morgan James Publishing celebrating their 20th anniversary it felt like the perfect time for David to reflect on where the business has been and how it got here. The publishing industry has changed over the last two decades, and while we can't anticipate the challenges that are ahead for Morgan James Publishing, he knows they have learned a ton.

When David first stepped into the world of publishing, he wanted to create something unique while challenging the norms. There was a lot of excitement when Morgan James Publishing was founded in 2003. The business was driven by a passion to empower authors and offer them more flexibility and speed to market. He knew that he wanted to provide a personalized experience with a traditional feel, but also allow authors to retain ownership and control over their intellectual property.

Many authors start feeling frustrated and discouraged by the lack of collaboration from publishers. Despite their efforts to build strong author-publisher relationships, they just seem to get nowhere. Unfortunately, they aren't alone. That is what lead to the founding principles at Morgan James Publishing.

Throughout the years, the vision persisted, continuing to make decisions together with the authors while focusing on their big picture. As credibility, distribution, and opportunities for the authors increases, David remains grateful for the support and growth of Morgan James Publishing.

In this episode, you will:

  • Discover the three core principles behind the founding of Morgan James Publishing
  • Recognize the importance of forging strong connections in the world of publishing
  • Keep pace with essential trends and advancements shaping the publishing landscape
  • Grasp the key to catering to readers' diverse concerns and expectations
  • Uncover how faith can inspire greatness and drive exceptional outcomes

Listen to this episode as David reflects on the founding principles of Morgan James Publishing, reflects on all that has been accomplished, and shares in the excitement of whatever the future holds in this ever-evolving landscape of publishing.

Resources

https://www.morgan-james-publishing.com/state-of-publishing/

Morgan James Publishing website

Twitter.com/morganjamespub

Linkedin.com/company/morgan-james-publishing/

Facebook.com/morganjames

Episode Highlights:

00:00:05 - Morgan James Publishing's 20th Anniversary

00:01:58 - The Evolution of the Publishing Process

00:06:01 - Milestone Books

00:09:44 - Impact on the Publishing Industry

00:12:54 - Building Strong Relationships in Publishing

00:17:55 - Bureaucracy Beware

00:19:32 - The Impact of Digital Technologies on the Publishing Industry

00:24:44 - The Future of Publishing

00:26:36 - The Importance of Relationships in Book Publishing

00:27:08 - Human Nature Won't Change

00:27:36 - Faith as a Motivator

00:28:02 - Problems Will Persist

00:29:20 - Relationships Will Always Be Key

Apr 18, 2023

Rob Kosberg shares how to get the most out of the book you write by utilizing online marketing.

Book funnels are a key piece in the distribution strategy at Best Seller Publishing. It is key to driving traffic, building an audience, and getting the word out about your product.

When it comes to getting the most out of your book, you must determine why you are writing your book and what you want it to accomplish for you. Everyone wants to get their message out and help people. Specific goals will help you work toward a specific outcome.

Resources:

publishpromoteprofit.com
bestsellerpublishing.com

Mar 21, 2023

Liam Austin, entrepreneur, and co-founder of Entrepreneurs HQ share the benefits authors experience by participating in and hosting virtual Summits.

Liam Austin is the co-founder of Entrepreneurs HQ and Virtual Summit Academy. A business growth strategist, Liam equips and empowers entrepreneurs in many spheres to increase their authority, grow their audience (and email list), and build a network of influencers, all while generating additional income and making an impact. He has been featured in BRW, The Australian, Inc, Smart Startup, and Property Observer, to name a few.

Virtual summits have become popular over recent years. Specifically for authors, they are a great resource and opportunity to generate leads, connect with their desired audience and expand their reach and creditability. Whether speaking at or hosting a virtual summit, identify how to stand out and take advantage of the opportunity to build your audience.

Resources:

Virtual Summit Class

Quick Workshop Win

Entrepreneurs HQ

Morgan James Publishing

 

Oct 25, 2022

Dr. Gary Josephson, MD, MBA, author of Ordinary to Extraordinary Seven Principles for Life Success, shares some principles to live by so you have a fulfilling life and sustainable long-term success.

 

Dr. Gary Josephson dedicated his life and career as a pediatric otolaryngologist and Chief Medical officer. Through this journey, he identified seven principles that, when applied, have a proven track record of producing a life you can be proud to live. Attitude, knowledge and wisdom, and benevolence are a few of the life-altering foundations. No matter your industry, understanding how principle 2, knowledge and wisdom, impacts your journey is a game changer. You need to know more than you need to know, so never stop learning.

 

For authors, you must be passionate about your message and dedicated to bringing it to life. Don’t be afraid to share what you write and invite critique. If you welcome feedback and make the needed adjustments, you will put out the best possible product.

Resources:

Ordinary to Extraordinary 4 Life

Jul 26, 2022

David Hancock and Bobby Kipper, co-authors of Performance Driven Giving, share the importance of having a giving mindset in both personal and professional lives.

David and Bobby, experienced best-selling authors, seek to provide others with a roadmap to unleashing the power of generosity in their life. Giving back is important to every aspect of life; it grounds you personally and can differentiate you professionally. It doesn’t matter if it is money, time, knowledge, or product; giving sets you apart and builds value in the lives of others.

For authors, there is a benefit to utilizing ghostwriters. Collaboration and partnering in the writing process are key factors while developing books in the Performance Driven book series. In the spirit of giving, David and Bobby acknowledge their ghostwriter Kent Sanders for his key role in the process.

Resources:

Free Download of Performance Driving Giving

Jun 21, 2022

Sarah Humphreys, Morgan James’ youngest author, gives helpful tips on keeping organized when writing a novel.

At sixteen years old, Sarah pitched and landed her first book deal for a YA dystopian fantasy titled Stone Cold. When writing fiction, keeping details and backstory details straight can prove challenging. The best way to keep it all straight is with a master document. Google doc is a great resource. It can serve as a go-to for any character, location, or worldbuilding block.

If you want to succeed as a fiction author, surround yourself with other writers who challenge you. Engaging with like-minded individuals is the fastest way to get where you want to go. Find a support system, get advice and work to grow as a writer.

Resources:

Stone Cold by Sarah Humphreys

Instagram

Website

Facebook

May 17, 2022

Corey Poirier shares how to successfully utilize crowdfunding as you launch your book.

Crowdfunding is not something people consider when planning their book launch. While underutilized, it can provide valuable exposure, feedback, and accountability prior to your book hitting the market.

When it comes to crowdfunding, you must have a clear plan. As with any launch, having a launch plan is key to success. Who are you going to approach? Where are you going to run ads? Are you going to utilize video? Once you know how you want to use crowdfunding, you can harness it to help you build credibility by building expectations and providing value to your audience.

Resources:

Thebookofpublicspeaking.com (free book)

thatspeakerguy.com/

Coreypoirier.com

www.thebookofwhy.com/

Apr 19, 2022

Bruce Stachenfeld shares the three things anyone starting in Real Estate needs to know to launch a successful career.

You can apply the wisdom found in philosophy and business to the real estate industry. When you have a clear vision, you can plot a learning curve that will project you to success.

When you are starting, go big. Get a job in the most prestigious company in the largest city. Make sure you work for a company doing cutting-edge work. Always go where you will meet the right people. If you aim for these three things, you can take what you learn and apply it anywhere. As you learn and grow, you can use experience and wisdom to outperform all of your competition. 

Resources:

brucestachenfeld.com

The Real Estate Philosopher’s Guide: The Secret to Real Estate Success by Bruce Stachenfeld

Twitter

LinkedIn

Feb 15, 2022

Renee Marino reveals how to master the art of communication through boldness and confidence.

Many have an issue with asking to receive. Whether you think you aren't good enough or you think others are better than you. Everyone has the ability and confidence inside.

You must be a student of life and learn all you can through the opportunities that are available to you. Be in constant communication with yourself so you know the sound of your inner voice. Take imperfect action, be honest and speak from the heart.

Resources:

Becomingamastercommunicator.com

Instagram

Facebook

Linkedin

 

Jan 18, 2022

Tia Graham shares her eight-step methodology for leaders to prioritize their happiness and thrive in their day-to-day lives.

The traditional rat race mentality tells you that you can be happy when…when you get a promotion, accomplish something great, etc. Embracing mental wholeness and finding happiness today are needed to live a balanced life.

Through utilizing the science of happiness and neuroscience, leaders can find balance and happiness and reproduce that in their teams. This creates an environment that produces motivated, loyal and productive team members who are empowered to live their best lives.

Resources:

Happyleaderbook.com

Arriveathappy.com

Instagram

Facebook

LinkedIn

YouTube

Dec 21, 2021

Kevin Williams unpacks what it means to operate in irrational kindness in your place of work.

Your work matters, no matter how menial. You can change someone’s day. It is irrational but true. There is purpose in what you do.

We can lift each other when we view our job as an opportunity to encourage others. Use the tools and avenues at your fingertips to put irrational kindness into the world.

Resources:

irrationalkindness.com

Instagram

 

Nov 16, 2021

Amy Scruggs shares her best tips for getting comfortable presenting yourself on camera.

Influencer culture and the transition to video interviews have led to authors needing to become more comfortable presenting on camera. For many, it starts uncomfortable but gets easier over time.

It starts with self-awareness and builds to practicing and fine-tuning your presentation. Learning to convey your engagement on video will help you succeed in this brave new world of modern media.

Resources:

amyscruggsmedia.com

Instagram

YouTube

Oct 26, 2021

Dan Gingiss joins us to discuss his new book, The Experience Maker.

Every company and brand can create a remarkable experience that customers can’t wait to share. We are all in customer experience and customer service.

Everything you do is part of the customer experience. Anyone can immediately implement ideas that can improve the customer experience without needing a huge budget or manager approval.

Resources:

Theexperiencemaker.com

Linkedin

Twitter

Aug 24, 2021

David Hancock explains how bookstores have changed over the last 18 months. 

When many bookstores were closed, they reevaluated their business models. Bookstores are more focused on regional and local interest rather than selling the big national sellers. 

There are many opportunities for authors. And some great news coming out of major bookstores that are encouraging for authors. 

 

Jun 22, 2021

La Vonne Earl, the author of A Coach for Christ, joins David Hancock and Jody Maberry to discuss how coaches can use books to build content and connect with more people. 

La Vonne talks about how she used her existing coaching strategies and framework to write her book. Through the book, she has been able to get a bigger reach and more influence than she could have before. 

May 25, 2021

Matthew Luhn is a writer and former 20 Year Pixar storyteller. Matthew has worked on popular Pixar films including the Toy Story movies, Monsters Inc, Finding Nemo, Cars, and Up. 

Now, Matthew shares his storytelling secrets in the book, The Best Story Wins. 

In this conversation with David Hancock and Jody Maberry, Matthew explains how you can use storytelling in a book, in a movie, or in the boardroom. 

Mar 30, 2021

David Hancock, the founder, and CEO of Morgan James Publishing discusses his book, Performance Driven Thinking. 

Performance Driven Thinking was first published in 2014 and became a USA Today Best Seller and Wall Street Journal Best Seller in 2019. 

David discusses why the book is still relevant, how he brought it back to life, and how he is using the book to create courses, masterminds, and future books. 

Feb 16, 2021

Ray Edwards joins us to discuss his new book, Permission to Prosper. 

We can help more people and have a bigger impact if we allow ourselves to prosper. 

The more you create, the more you benefit other people. One of the best contributions you can make is to do what you do best and make money doing it.

You cannot prosper long-term without prospering other people. 

Jan 26, 2021

David Hancock introduces the new Buy One Get One feature from Morgan James Publishing.

When someone buys a book from Morgan James Publishing, they can gift an ebook to a friend. Or keep it for themselves.

This is an innovative way for authors to collect the email addresses of readers and build a relationship. Traditionally, authors have no good option to connect with readers. Now, Morgan James authors have a way to connect with readers and spread the reach and distribution of their book.

Dec 22, 2020

Michael Alan Tate discusses why he wrote his newest book, Roll Up Your Sleeves, as a parable instead of standard format non-fiction how-to type of book. 

Michael also explains how his books fit into the biggest picture of his business. Each book help promote an aspect of his business. 

Oct 27, 2020

Bea Boccalandro, author of Do Good at Work, joins us to talk about how authors can do good with their writing. 

Even when it comes to the struggle of writing your book, understanding how you book connects to something bigger than yourself can help you complete the writing. 

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